SEO & Inbound Marketing FAQ

What does Inbound Marketing Mean?

Inbound marketing refers to all actions done to grow the natural visibility of your business.

Is SEO the same as Inbound Marketing?

In short: No, it is much more.
SEO was a set of techniques to try to smart out the search engines through: link building, content relevancy, keyword research, snippets, better markup etc.
If a SEO did the former correctly, it granted good rankings for factors like: graph data, keyword data, domain data and topic analysis.
Search engines like Google and Bing improve their search algorithms to find better results for the end user.
That is why SEOs need to do more marketing. To better describe their new job, the have adopted a new word: “inbound marketing”. It still has SEO in it, but it is much more.

How Much Does It Cost?

It depends on many factors: the size of the market you want to reach, the competition for that market, the types of action that are to be performed. It can be collaborative: we work side by side with someone in your company that creates the content, performs actions etc.

Does it really work?

Yes. And it must be done correctly.

Is it measurable?

Yes, everything a marketer does, has to be measurable, and inbound marketing is no exception.

How long does it take before our website appears in the top SERP

It depends on the competition for the keywords that are being targeted.

What is SERP

SERP stands for Search Engine Results Page. Each page contains a list of results (10 per page). When you search for something on Google or Bing you usually go to the first or second page at most in the results. Some people don’t even look further than the 5th result in the first page. There can be lots of pages for a single search and your website may be in the 1st, 2nd, 9th, 30th page…

To avoid being diluted in the millions of results, you need someone to take good care of your SERPs positions.

A good inbound marketing strategy will allow you to climb up the SERPs after some time.

Meanwhile, you can use some Online Advertising to accelerate the process.

It is worth noting that the current systems of CPC pricing will charge less for the websites that already do well in the natural search rankings.